Benefits of Certification
The reality we face as we chart the course of our career is that we cannot see over the horizon. We can make informed decisions based on what we know today and hope that these career choices will adequately prepare us for whatever conditions lie ahead, fair weather or foul. The intrinsic value of certification-and managing that value-can help ensure a successful career voyage.

Certification assists us in making important connections in a career. We see an ad for a job opening. The ad specifies certifications we hold or describes skills contained in our certifications. We make the connection that there is a possibility of filling that job. We make connections with headhunters in the same way. We use the credibility of certification to connect with business opportunities. Certifications, in other words, intrinsically provide the link between where you are and where you want to go.

For Individuals:
Confirms mastery of NPD principles and best practices
Enables better job performance
Enhances career/promotion opportunities
Recognizes growth, professional development and competence in NPD
Increases recognition by peers, employers, and recruiters
Sets you apart as an expert and leader in your field
Is unique: ours is the only certification program for the NPD Professional

For Management:
Identifies those who have sufficient product development knowledge and experience to move into a leadership position.
Differentiates between hiring candidates. Beyond considering an individual's experience, you can assess their product development knowledge as well as their interest in professional growth and development.

For Organizations:
Supports an organizations drive for process consistency and discipline in new product development. It offers the right "big picture," baseline and areas of focus.
Top-performing companies understand that properly training employees leads to direct, measurable bottom-line benefits. Several leading companies are already sponsoring NPDP Certification across their corporations.