Writing and Editing this Handbook has been, in Common with other PDMA Projects, an all-volunteer activity. All the authors and editors volunteered their time and talent, taking time from already full professional calendar. One or more experts in the subject reviewed each chapter anonymously. Responsibility for a chapters content lies with each author.  


Table of Contents

The Growth Imperative - How Can We Beat Our Most Powerful Competitors? - What Products Will Customers Want to Buy? - Who Are The Best Customers for Our Products? - Getting The Scope of the Business Right - How to Avoid Commoditization - Is Your Organization Capable of Disruptive Growth? - Managing the Strategy Development Process - There Is Good Money and There Is Bad Money - The Role of Senior Executives in Leading

Review from Venkadesh Narayanan, Principal Consultant, Fhyzics