There are many books and training courses on the basics of product management and product marketing. These provide an excellent foundation for new product managers, or even for those who have been around a while but want to sharpen their skills and ensure they are using best practices. This book is designed to go one step beyond the other books and training available today.

Its focus is to cover four of the most critical elements in ensuring product success, and to convey practical strategies, insights, tips and techniques that I have learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of my career. This includes best practices learned from Apple, Symantec, Adobe and dozens of startup and mid-sized firms that my company, the 280 Group, has helped with Product Management and Product Marketing consulting projects.


Table of Contents

Introduction - Product Roadmaps - Beta Programs - Product Launches - Review Programs – Conclusion 

Review from Venkadesh Narayanan, Principal Consultant, Fhyzics